confessions of an advertising man by david ogilvy

What are the key ideas of the book “Confessions of an Advertising Man”? The author shows that he has rejected traditional practices, addresses various strategies and topics, advises the reader, teaches with creativity and talks about successful cases of clients such as Dove, Pepsi, FedEx, Visa, Schweppes and Mars, among others. It is recommended reading not only for marketing professionals, but also for businessmen, entrepreneurs and sellers who want to learn about management, brand building, customer loyalty and other aspects of the advertising world. He has been called by Time as 'the advertising industry's most sought-after wizard' and has published two other works: Ogilvy on Advertising and The Unpublished David Ogilvy. Ogilvy began his career as a cook, was an oven salesman and a security coordinator during World War II. He founded the Ogilvy & Mather advertising agency at the age of 40. If Philip Kotler is considered the ' father of marketing', David Ogilvy is the ' father of advertising'. Published for the first time in 1963 with 254 pages, the book shows us that, although it was written in the 1960s, the experiences and the vision of one of the greatest advertising men in history are still relevant and current. Trying to externalize his experience with big brands and as manager of the Ogilvy & Mather agency, the author compiles several 'recipes' full of teachings and techniques that helped him in the success of campaigns for brands such as Dove and Pepsi, ads, copies, team management and client loyalty.

Let's go? About the book “Confessions of an Advertising Man”

If you want to go deeper into the world of communication and become a reference in marketing, read on and learn now with ' Confessions of an Advertising Man'. In this book, the author exposes countless successful cases, techniques for writing powerful ads, great campaigns, tips for customer relations and insights that people today do not know the origin of. However, this is not the case with David Ogilvy's work. How many teachings described in books are actually applicable in everyday life? Sometimes we read a lot of content on a certain subject, but it remains stagnant only in theory.

Confessions of an advertising man by david ogilvy